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Matinee Concert

Medium / Tech

After Effects / Photoshop / Illustrator

Project Date

06/25/2024

Size / Duration

7000*1200 px
70min

Type

Company Project,
Motion Design Lead

Project Description

Raum Art Center(Click Link) hosts a matinee concert on the last Tuesday of every month in a performance hall defined by brick arch structures on the 4th floor of the main building. Because the concert always took place in the same venue, it maintained a consistent classic atmosphere, but it lacked opportunities for new visual approaches. The company shifted its operational strategy by installing a beam projector and aimed to integrate projection mapping into the matinee convert. To operate the system effectively, I self-studied MadMapper and performed on-site calibration tailored to the space and conditions to achieve accurate mapping. I also developed content that fit the arched architecture while aligning with the concert program. In addition, used the pre-show waiting period to introduce performers and promote partner brands and products.